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I joined Community Fibre as a senior product designer for 6 months to optimise their existing website, personalise user experience based on brand awareness, and introduce new features.

Team

Senior and junior designers, engineers, product owner, and QA tester.

Timeline

6 months.

Tools

Adobe XD, Figma, Jira, Sharepoint, Teams.

THE CHALLENGE

Community Fibre

Community Fibre was looking to increase conversion on their website by optimising using A/B testing.  We recognised that the user experience needed to be personalised based on the user's level of brand awareness so went to work redesigning the homepage taking this into account.

THE APPROACH

Design Cycle 

1.
Research

2.
Concept 

3 .
Build and test

To kick off any piece of work, direct competitor research and non-competitor research would be completed.

With research in hand, we would start developing the concept 

The assets we produced created a strong vision for the next evolution of the business - productising their know-how and service they have been offering for years.

Research

RESEARCH

Competitor

Our competitor research was split into three categories, we wanted to identify the different type of landing pages they were creating. These in

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RESEARCH

Analyse existing user experience

We looked at direct competitors and non-competitors as sources for inspiration.

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Concept

CONCEPT

Homepage Personalisation

CONCEPT

Checkout flow

CONCEPT

Checkout flow

Build & Test

Thank you.

Thank you for taking the time to review my work. If you like what you see, please don't hesitate to get in touch to collaborate. My contact details are available below.