I joined Community Fibre as a senior product designer for 6 months to optimise their existing website, personalise user experience based on level of brand awareness, and introduce new features.
Team
Senior and junior designers, engineers, product owner, and QA tester.
Timeline
6 months.
Tools
Adobe XD, Figma, Jira, Sharepoint, Teams.
THE CHALLENGE
Community Fibre
Community Fibre was looking to increase conversion on their website by optimising using A/B testing. We recognised that the user experience needed to be personalised based on the user's level of brand awareness so went to work redesigning the homepage taking this into account.
THE APPROACH
Design Cycle
1.
Research
2.
Concept
3 .
Build and test
To kick off any piece of work, direct competitor research and non-competitor research would be completed.
With research in hand, we would start developing the concept
The assets we produced created a strong vision for the next evolution of the business - productising their know-how and service they have been offering for years.
Research
RESEARCH
Competitor
Our competitor research was split into three categories, we wanted to identify the different type of landing pages they were creating. These in
RESEARCH
Analyse existing user experience
We looked at direct competitors and non-competitors as sources for inspiration.
